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From winter to all-year tourism

The Savoie is planning new value-adding chains for other forms of tourism besides ski tourism. © www.pixelquelle.de

The French département of Savoie aims to promote all-year tourism with its 2007-2013 Tourism Plan.
Under the terms of the Plan a lot more money is to be invested in tourism projects by 2013, i.e. €60 m. In the Savoie, which is a leading region for tourism, significant turnover is generated first and foremost by its ski resorts. While the government intends to support winter tourism, it wants to boost summer tourism, too.
€23 m has been earmarked for modernising winter sports resorts. The Plan provides for strategies for adapting to climate change but also for changes in the needs of the resorts' guests. Pensioners in particular, who represent an increasingly important guest segment in mountain regions, want alternatives to ski tourism in winter. However the process of merging large ski resorts is proceeding apace. €37 m has been set aside for diversifying the tourist offer and promoting all-year tourism. Besides the general upgrading of the accommodation infrastructure, the Tourism Plan also focuses on the following key areas: spa and wellness tourism, more attractive offers for hikers, cyclists and anglers, cultural tourism, and a focus on special guest segments (e.g. children and teenagers).
Source: www.savoie-culture.com/index.php?id=769 (fr)