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The Alps as a wellness region - New EU project
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by
zopemaster
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published
Mar 24, 2005
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last modified
Jul 07, 2021 01:04 AM
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filed under:
tourism,
health,
society, culture,
INTERREG,
development/support measures
January 2005 saw the launch of the Alpshealthcomp Project aimed at strengthening the competitiveness of the alpine region as a health and wellness destination. The partners of Alpshealthcomp, a project of the EU Community Initiative Interreg IIIB Alpine Space Programme, come from Italy, Austria and Germany, the project itself being endowed with around one million euros.
Located in
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World's first institute for holiday, travel and altitude medicine
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by
zopemaster
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published
Apr 22, 2004
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last modified
Jul 07, 2021 01:03 AM
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filed under:
health,
society, culture,
research, science,
INTERREG,
development/support measures
"Our aim with the founding of the Institute for Holiday, Travel and Altitude Medicine at the Private University for Health Sciences, Medical Informatics and Technology is to demonstrate and substantiate by medical and scientific means the favourable health effect of a high-altitude holiday. We also intend to establish a form of certification for tourist regions and tourist enterprises," explained Tyrol's Provincial Governor Herwig van Staa at the official presentation of the new Institute in Innsbruck/A.
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Presentation of an international umbrella brand for leisure & fitness holidays in the Alps
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by
zopemaster
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published
Mar 25, 2004
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last modified
Jul 07, 2021 01:03 AM
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filed under:
tourism,
health,
society, culture,
labelling, eco-labels,
marketing
From the end of this year 80 businesses from Bavaria, Austria, Switzerland and southern Tyrol are to join forces and carry the new umbrella brand Alpine Wellness International GmbH.
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Germany: Regional and ecological produce for Allgäu clinics
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by
zopemaster
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published
Aug 14, 2003
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last modified
Jul 07, 2021 01:10 AM
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filed under:
regional cycles,
health,
society, culture
In future clinics in the Allgäu region are to be provided with nutritionally balanced meals made from regional and ecological produce. Bavaria's Agricultural Minister Josef Miller referred to the brand programme Aus gutem Grund [On Good Grounds] as a milestone in regional marketing. He added that the initiative could well pave the way for the use of regional produce in community catering.
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