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The Alps are becoming more and more of a theme park
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by
zopemaster
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published
Dec 04, 2003
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last modified
Jul 07, 2021 01:03 AM
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filed under:
winter sports, skiing areas,
sport,
marketing
On 29 November Coca-Cola AG inaugurated its Alpen Club Micky Maus in the ski resort of Arosa/CH.
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Promoting produce from mountain regions
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by
zopemaster
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published
Dec 04, 2003
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last modified
Jul 07, 2021 01:03 AM
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filed under:
marketing,
regional cycles,
research, science
The "Mountain Group" of the Forestry Department at the UN's Food and Agriculture Organisation (FAO) has announced a new research project. Between September 2003 and March 2004 examples of good practice from all over the world are to be collated and evaluated, focusing on instances where quality products from mountain regions contribute to strengthening the local economy without impacting on the environment.
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Presentation of an international umbrella brand for leisure & fitness holidays in the Alps
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by
zopemaster
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published
Mar 25, 2004
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last modified
Jul 07, 2021 01:03 AM
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filed under:
tourism,
health,
society, culture,
labelling, eco-labels,
marketing
From the end of this year 80 businesses from Bavaria, Austria, Switzerland and southern Tyrol are to join forces and carry the new umbrella brand Alpine Wellness International GmbH.
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Olympic infrastructures - A bottomless pit?
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by
zopemaster
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published
Dec 14, 2006
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last modified
Jul 07, 2021 01:20 AM
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filed under:
construction,
marketing,
sporting events,
sport
The infrastructure facilities built for the Olympic Winter Games in Turin in February 2006 have proved an expensive legacy.
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