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The Alpine tourism of the future

May 04, 2022 / Veronika Hribernik, CIPRA International
The results of CIPRA's Reset Alpine Tourism project show how the tourism industry can function in a more resilient and environmentally friendly way.
Image caption:
Together we can achieve a new start for climate-neutral, participatory and resilient Alpine tourism. (c) Damian Markutt, Unsplash

Clear guidelines for sustainability, constructive exchange between countries and regions, incentives for climate-friendly arrivals and departures: there are already many approaches to gentler forms of tourism. Focus groups in the Alpine countries and a transalpine webinar saw the project team of “Reset Alpentourismus” working out further strategies for climate-neutral and resilient Alpine tourism along with experts and regional managers. The outcome: a need for coherent strategies for visitor guidance and mediation between different interest and user groups. Subsidies must support sustainable innovations instead of environmentally harmful tourism offers. This requires linking public funds with sustainable strategies. In the long term, working conditions in the sector must be improved and the problem of seasonal work must be solved. “We are now disseminating the results within the framework of the EUSALP and Alpine Convention and are continuing to pursue long-term implementation so that Alpine tourism will develop in an environmentally friendly direction”, explains Jakob Dietachmair, Deputy Executive Director at CIPRA International. 

The final report is available on the project page in German and English. The Reset Alpine Tourism project was funded by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV).