BIZ Mobility - Mobility of business and industrial zones for improved connectivity of peripheral areas

The main objective of the project is to support the transition towards more sustainable patterns of daily commuting by developing practical, coordinated, and transferable mobility solutions tailored to local conditions. Through strengthened cooperation between municipalities, companies, and other relevant stakeholders, the BIZ Mobility project aims to improve access to workplaces, reduce the environmental impacts of transport, and contribute to a better quality of life in the participating areas.

The project will focus on analysing the current mobility situation and commuting habits of employees in the selected pilot areas, preparing mobility plans for business and industrial zones, and testing practical solutions that can encourage long-term behavioural change. Special attention will be given to innovative approaches such as the introduction of mobility coordinators, the development of mobility agreements among key stakeholders, and the design of financial models to support sustainable mobility management.

In addition, the project will raise awareness and promote walking, cycling, public transport, and carpooling as viable alternatives to individual car use. Through a combination of pilot activities, stakeholder cooperation, and knowledge transfer, BIZ Mobility aims to develop practical tools and recommendations that can also be applied in other regions facing similar mobility challenges.

The solutions will be tested in three pilot areas: Škofja Loka (Slovenia), Čakovec (Croatia), and Nagykanizsa (Hungary), with the goal of transferring good practices to other areas across Central Europe.

Main project activities:

• preparation of mobility plans for business and industrial zones,
• analysis of the current situation and employees’ travel habits,
• establishment of a network of mobility coordinators,
• development and implementation of pilot activities in Slovenia, Croatia, and Hungary,
• organisation of awareness-raising campaigns to promote sustainable mobility,
• development of financial models for sustainable mobility management,
• preparation of mobility agreements between municipalities, companies, and other stakeholders,
• training of stakeholders and strengthening of their competencies,
• development of mobility management guidelines and tools,
• transfer of knowledge and good practices between countries and to other areas.

Key cooperation results:

• 3 mobility plans for business and industrial zones in the pilot areas,
• an established and tested network of mobility coordinators,
• strengthened cooperation models between municipalities and companies (mobility agreements),
• guidelines and practical tools for mobility management,
• implemented pilot activities and awareness-raising campaigns for sustainable mobility,
• transfer of project knowledge and results to other areas.

Role of CIPRA Slovenia:

With its expertise and many years of experience in the field of sustainable mobility, CIPRA Slovenia will be responsible for transferring good practices abroad.

Within the project, CIPRA Slovenia will:
• develop an online training programme for mobility coordinators,
• conduct in-person training sessions for mobility coordinators,
• establish a communication channel for networking and supporting mobility coordinators.

In addition, CIPRA Slovenia will organise a study visit to Austria for project partners, aimed at exchanging good practices and gaining new knowledge in the field of training mobility coordinators.