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A Matter of the Head: Our Image of Climate Protection

Jun 03, 2020 / alpMedia
Climate change, climate crisis, climate emergency: how do we find the right words to talk about global warming? At the online conference of the Alpine Partnership for Local Climate Action on 30 June and 1 July 2020, the focus will be on communication about climate protection.
Image caption:
How words influence: Online conference on communication about the climate crisis. (c) Johannes Gautier

How can we discuss climate issues more effectively and creatively? How can we jointly manage the transition to a climate-neutral and resilient Alpine region? These are the questions the Alpine Partnership for Local Climate Action (ALPACA) will be addressing at its online conference on 30 June and 1 July 2020, under the title "Listening, storytelling, networking". Participants can expect inputs on political framing, psychology, language and communication, interactive workshops with practical examples, networking opportunities and short films on the climate crisis.

Emergency, change, crisis: words influence our thoughts and actions and are connected with experiences. For example, a state of emergency is declared due to a flood, the economy collapses in the financial crisis, and climate change is supposedly progressing slowly and continuously. The Norwegian psychologist Per Espen Stoknes will show which psychological barriers hinder us when communicating about the climate crisis: CO2 can neither be seen nor touched, and many consequences such as the melting of glaciers or poles happen far away. The psychological distance is too great.

The conference is online as a consequence of Covid-19. Digitisation offers opportunities to continue to be involved. For example, the climate protection movement "Fridays for Future" is continuing its protest with social media actions. Barbara Wülser, Co-Executive Director of CIPRA International, is convinced: "Especially now, it is important to work for more climate protection so that this crisis does not disappear from the political and media agenda.

This online conference is made possible by the kind support of the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, the Austrian Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology and the Province of South Tyrol.

Further information and registration: