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The Alps are becoming more and more of a theme park

On 29 November Coca-Cola AG inaugurated its Alpen Club Micky Maus in the ski resort of Arosa/CH.
The facility is to accommodate and entertain children in a village comprising four heated igloos. The igloo village's main sponsor is the children's drink Micky's Abenteuer [Mickey's Adventure], developed specially by Coca-Cola and The Walt Disney Company.
Source: Coca Cola AG 29.11.2003 www.coca-cola.ch/company/com_new_pre (de)