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Strange but true...

May 30, 2018
Image caption:
Visualisation of the new Crystal Ride cabin with its Swarovski embellishment © Zermatt Bergbahnen

…A gondola that wants to make it to the top! “Premium meets Premium” is the motto in Zermatt, because the latest lift there boasts not only advanced technology, but also sophisticated design. The first cabins, embellished with Swarovski “crystal rocks”, are due to make the ascent to 3,821 metres in September 2018. The cabins were created by the Italian design studio of Pininfarina, known for its Ferrari and Maserati designs. The world’s highest tri-cable car can also match sports cars for price: the Zermatt cable car operators have invested a cool 52 million Swiss francs in the project – surely an investment for the future, especially in these times of climate change. When the snow will long have melted elsewhere, Zermatt’s crystal cabins will be soaring up to the last snow in the Alps. Because where else can you still post photos of both snow and glass crystals? #blingbling


Sources and further information: (de, it, fr), (de)

Filed under: Oh, alpMedia 5/2018