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Between the desire for relaxation and the pressure for development

Mar 18, 2018
Few topics provoke such heated debates as Alpine tourism. At the end of May 2018 CIPRA International and the «Alliance in the Alps» network of municipalities will be providing an opportunity to exchange ideas and opinions in Bled, Slovenia.
Image caption:
A craft tradition as a tourist attraction: «pletnas» (traditional rowing boats) in Bled, SIovenia. © Obcina Bled

Tourism has brought relative prosperity to the Alps and remains an important source of income in many regions. At the same time tourism has brought challenges, such as excessive development or unlimited growth. Too many guests, a raucous fun-oriented scene and growing traffic at holiday weekends mean many destinations are seeing an increased scepticism towards tourism.

How can we rethink tourism as a holistic offer based on local resources while appreciating the natural and cultural heritage? How can guests, locals and temporary residents be involved in a common vision for a particular tourist destination? What strategies combine tourism, agriculture, crafts, education and culture? Which offers will benefit both guests and locals? What balance will enrich the entire region? Who will make this decision?

These questions will be addressed at the Joint Annual Conference entitled «Alpine tourism: Quality of life included!» to be held on 25 and 26 May 2018 in Bled, SIovenia. For more information and the programme see: (de, fr, it, sl)