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Adapting to climate change: see how it's done!

Sep 18, 2013 / alpMedia
How do you make people sit up and take note of climate change? Using photos and video clips, the C3-Alps collection of examples says more than a thousand words.
Image caption:
Joint action by Greenpeace and photographer Spencer Tunick: drawing attention to the vulnerability of people and glaciers to climate change. © Greenpeace/Ex-Press/Würtenberg
Communicating climate change is a challenging undertaking. Presenting all its complexity including meteorological interactions and probabilities cannot be done on just a single page, and the sheer wealth of information is sometimes too much for the reader. Photos, graphics and videos, on the other hand, are something the brain processes almost automatically. The body requires less energy for the task; the appeal is to the senses and to the emotions.
The C3-Alps project makes use of still and moving images to show how the subject of adaptation to climate change can be communicated more powerfully. The collection offers exciting proposals for media professionals, NGOs and all interested parties in and beyond the Alps.
This new style of communicating information is one of the strengths of blogs and social media such as Facebook and YouTube. An initiative entitled "It's happening", for example, shows how carbon reduction projects are being implemented worldwide, while a video called "It's time for decisions now!" explains why it is so important to introduce climate change mitigation measures without further delay. C3-Alps is an Interreg Alpine Space project designed to translate scientific findings on adaptation to climate change into practical measures. CIPRA is implementing the project for Liechtenstein and was responsible for creating the international collection of examples.

Collection of still and moving images plus further information: (en),