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On the right track - for and with hikers

Mar 29, 2007 / alpMedia
An international joint venture of eight hiking regions grouped under the heading of Best of Wandern has come up with some innovative ideas for boosting visitor figures and strengthening visitor loyalty.
CIPRA Ausflug auf die Staubern 2006
Image caption:
Wandern ist ein Wirtschaftsfaktor. © CIPRA International
The joint venture partners from Germany, Italy, Switzerland and the island of La Réunion/F in the Indian Ocean intend to break new ground in marketing their ideas. The concept includes offering advice to guest hikers in the regions through specially trained staff, separate hiking information and detailed itinerary suggestions in each hiking region as well as hiring out equipment to registered members. For instance members will be able to test and borrow hiking boots, binoculars or technical outdoor clothing at test centres, free of charge - provided the hikers register as members online, which is also free. This service also allows the hiking regions to co-operate with five manufacturers of outdoor gear and equipment. Source, registration and more information available at (de)