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Presentation of an international umbrella brand for leisure & fitness holidays in the Alps

From the end of this year 80 businesses from Bavaria, Austria, Switzerland and southern Tyrol are to join forces and carry the new umbrella brand Alpine Wellness International GmbH.
The merger of tourist organisations was presented at the ITB international tourism trade fair in Berlin. "Within five years we intend to rank among the brand leaders in the European health and leisure tourism," explains company director Bernhard Jochum. As of February 2005 quality-approved Alpine "wellness" regions are to be established for the first time in the Alps with common standards as a benchmark.
Sources and information: www.tourismuspresse.at/detail.html?id=210038 (de)