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Good Practice

Bregenzerwälder Tracht als lebendiges Brauchtum

Bregenzerwälder costume: Glanzjuppe, that is linen jacket with black corset, silk sleeve and hood as head cover.

Bregenzerwälder costume: Glanzjuppe, that is linen jacket with black corset, silk sleeve and hood as head cover.

Since the 17th century the Bregenzerwälder costume for women has not changed in its main aspects but has just adapted to the times. It is the oldest costume in the German speaking area, however it is still lively and cannot be imagined outside the social life. It is a lively element of the living customs of the region. The production is extremely time- and cost-intensive as in the past, the necessary skills are no longer readily available. In order to ensure its continuation, the possibility to continue to produce was ensured and included in the "Juppenwerkstatt" (costumes factory) of Riefensberg, together with a costume museum. The Juppenwerkstatt must be managed as a lively museum. In order to give new impulse and to bring young generations closer to their own traditions, an exhibition was set up on the costly gold and silver jewel works in the costume and a video shot about the production of the expensive Bregenzerwälder women's costume. The production of the costume with its elements is connected to the seasons and strongly linked to the works of the still living craftspeople. At the same time, the video makes it possible to represent the multiple uses around wearing the costume. Since the setting up of the Juppenwerkstatt, more than 200 "Juppen" have been renovated or newly made.
Linen fabrics dry in the sun in the open.

Linen fabrics dry in the sun in the open.

Aims

The exhibition shows the crafts elements of the costume, which are also shown in the video, and makes them accessible also during the year in the costume factory to the general public. The work of the craftspeople is at the centre of the exhibition. Through explanations and guide tours the significance of the single elements is made clear.
The video is part of the tours in the Costume museum and makes it possible to have easier access to the understanding of the costly production and the significance of the costume in the social life.
Through the making of the video, a stronger link of the population with the Costume factory is promoted, as part of DYNALP.
The memory and the representation of the relevant customs should arouse the interest of local inhabitants in their own costume and encourage them to wear it. This way it is also possible to support the crafts around the costume.

Realization

Explanation of contents and objectives of the video; about one year required to make the video since production and the relevant uses are linked to the various seasons.
Involvement of the Wearer association of the Costume Factory, costume wearers, artist craftspeople, local associations in the making of the video.

Impact

Representatives of the town council, Wearer association of the Costume Factory, artist craftspeople, representatives of local associations and of the economy

Location

Riefensberg

Involved

Representatives of the town council, Wearer association of the Costume Factory, artist craftspeople, representatives of local associations and of the economy

Financing

Town, contribution of the association, EU-funds

Contact person

Gemeinde Riefensberg
Herbert Dorn
Dorf 157
6943 Riefensberg / AT
Phone number: +43 5513 83560
Fax: +43 5513 8356 6
E-mail: [email protected]
Website: http://www.riefensberg.at