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The Alpine area is experiencing the combined challenges of an ageing population and new migration models. At the same time, opportunities for social innovation and development arise from increasing cultural diversity and pluralism. Mountainous and peripheral Alpine municipalities and regions are specifically concerned and need technical support and new approaches to develop a welcoming culture, which should be credibly embraced and implemented by municipalities, SMEs and civil society.


PlurAlps aims to develop and promote such a welcoming culture and to increase the territorial attractiveness and social cohesion of Alpine areas through innovative services and practices for the integration of migrants. The project will enable municipalities to engage better in social planning considering aspects of cultural diversity and quality of life of all citizens.

CIPRA is responsible for the project communication. Special attention is given to the following: What terms, pictures and "frames" (cf Wehling & Lakoff) are suitable for conveying the opportunities and potentials of migration in the Alpine region?

Furthermore, CIPRA participates in the transfer of the results to the political decision-makers and develops a pilot project combining migration and ecological development.


  • Duration: 01.11.2016 – 31.10.2019
  • Budget: 2.429.998 EUR
  • ERDF grant: 2.065.498 EUR

PlurAlps and is co-financed by the European Regional Development Fund through the Interreg Alpine Space Program and the German Federal Ministry of the Environment, Nature Conservation and Nuclear Safety.


  • Auvergne Region Rhône-Alpes
  • CIPRA International Lab
  • Community Network Alliance in the Alps
  • Franco Demarchi Foundation
  • Lucerne University of Applied Sciences and Arts
  • Piedmont Region
  • Regional Development Agency Upper Styria East GmbH
  • Regional Development Vorarlberg (Lead partner)
  • Urban Planning Institute of the Republic of Slovenia

CIPRA International participates in the project through the non-profit CIPRA International Lab GmbH.


Wolfgang Pfefferkorn
Project manager, CIPRA International

Project-Website PlurAlps