CIPRA representatives:

Personal tools

  Search filter  


May 01, 2018
[Project completed]

The Alpine area is experiencing the combined challenges of an ageing population and new migration models. At the same time, opportunities for social innovation and development arise from increasing cultural diversity and pluralism. Mountainous and peripheral Alpine municipalities and regions are specifically concerned and need technical support and new approaches to develop a welcoming culture, which should be credibly embraced and implemented by municipalities, SMEs and civil society.


PlurAlps aimed to develop and promote such a welcoming culture and to increase the territorial attractiveness and social cohesion of Alpine areas through innovative services and practices for the integration of migrants. The project enabled municipalities to engage better in social planning considering aspects of cultural diversity and quality of life of all citizens.

CIPRA was responsible for the project communication. Special attention was given to the following: What terms, pictures and "frames" (cf Wehling & Lakoff) are suitable for conveying the opportunities and potentials of migration in the Alpine region?

Furthermore, CIPRA participated in the transfer of the results to the political decision-makers and develops a pilot project combining migration and ecological development.


  • Duration: 01.11.2016 – 31.10.2019
  • Budget: 2.429.998 EUR
  • ERDF grant: 2.065.498 EUR

PlurAlps was co-financed by the European Regional Development Fund through the Interreg Alpine Space Program and the German Federal Ministry of the Environment, Nature Conservation and Nuclear Safety.


  • Auvergne Region Rhône-Alpes
  • CIPRA International Lab
  • Community Network Alliance in the Alps
  • Franco Demarchi Foundation
  • Lucerne University of Applied Sciences and Arts
  • Piedmont Region
  • Regional Development Agency Upper Styria East GmbH
  • Regional Development Vorarlberg (Lead partner)
  • Urban Planning Institute of the Republic of Slovenia

CIPRA International participated in the project through the non-profit CIPRA International Lab GmbH.


Wolfgang Pfefferkorn
Project manager, CIPRA International


Innovation Toolbox

The PlurAlps partners launched pilot projects in the fields of social integration, labour market integration and environmental and landscape conservation. Local or regional implementation partnerships were formed to involve different actors such as municipalities, SMEs, NGOs and other stakeholders. In total, more than 80 organisations and institutions in the six participating Alpine countries were involved in the implementation of the pilot projects.

The experiences from the pilot projects are summarized in this toolbox. The goal is to share what has been learned, make processes transparent and inspire further ideas and projects in other regions.

White Paper

This document provides policy recommendations aimed at increasing the territorial attractiveness and social cohesion of the Alpine Region through innovative measures that foster pluralism and address migration. The recommendations focus on municipal and inter-municipal levels of engagement. More specifically, they present approaches for public and civil society actors working at different levels (local, regional, national and transnational, including the business sector) that encourage social, cultural and economic innovation, and support pluralism and prosperity at a local level. These actions aim to create more inclusive labour markets and societies for all—locals and migrants—in line with the principles enshrined in the European Pillar of Social Rights.

Pilot project Valle Stura - L'Arbu

CIPRA International Lab supported a project in Piemont/I. Read the report to learn more.

Type Title
White paper White paper
Type Title
Innovation Toolbox Innovation Toolbox
Image caption:
© kallejipp

Project-Website PlurAlps

Image caption: