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How do people perceive food products from European mountain regions?
Feb 03, 2010
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alpMedia
The EuroMarc project looked at this very question from February 2007 to January 2010 and it has now published its findings. Ten teams carried out surveys among consumers, retailers and local initiatives in six European countries (France, Norway, Austria, Romania, Scotland and Slovenia).
Image caption:
Ever wondered why cheese in some mountain regions is so cheap? The EuroMarc project reveals all. © Euromontana
The project managers wanted to use the surveys to document the needs and perceptions of all those involved in the process. The project's overriding objective was to preserve the biodiversity of mountain regions by finding ways of adding value to local food products.
On the one hand the project has resulted in practical guidelines for developing and communicating the products for all the actors involved in the supply chain. On the other hand, recommendations can now be made at the local, national and European level on how to develop other quality products from mountain regions. According to a press release by Euromontana the detailed results are to be made available on the project website at the end of February 2010.
More information on the project can be found at www.mountainproducts-europe.org/sites (en/fr)
On the one hand the project has resulted in practical guidelines for developing and communicating the products for all the actors involved in the supply chain. On the other hand, recommendations can now be made at the local, national and European level on how to develop other quality products from mountain regions. According to a press release by Euromontana the detailed results are to be made available on the project website at the end of February 2010.
More information on the project can be found at www.mountainproducts-europe.org/sites (en/fr)
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