Enhancing local food tradition as an element in the process of diversification and sustainable development.

The town of Massello is a small mountain hamlet with fewer than 100 inhabitants located in the upper Germanasca valley (Turin), with an area of 3900 ha at an elevation going from 1200 m in the bottom of the valley to the 3027 m of the Ghinivert. Our town has only been marginally influenced by the tourism standardisation processes that have affected other Alpine towns, which has made it possible to protect and preserve the environmental context and the invaluable richness of flora and wildlife.
A high mountain area with farming and manufacturing entities that must face industrial competition; a growing demand for tourism/nature and an environmentally intact valley; the need to make best use of accommodation facilities. Starting from these data, the project envisages the promotion and enhancement of the local typical products with specific reference to agricultural and food industry, with the objective of developing local production chains.