alpMedia has a broad-based target audience: non-governmental organisations, public authorities, the media, decision-makers, education providers, the business community and other interested groups. alpMedia serves as a platform for people wishing to disseminate information as well as for those looking for sources of information.

CIPRA attaches great importance to the quality of the information in terms of up-to-dateness, reliability and the trustworthiness of the source. alpMedia is international and multilingual, with a multi-focus approach and a comprehensive data base.