new business strategy stockhornbahn
Neuausrichtung Stockhornbahn
This climate response measure was researched by the project team as part of the cc.alps project in 2009.
erlenbach kanton bern
ch (Switzerland)
2003-09-01
ongoing, decision taken in Autumn 2003
Mr Alfred Schwarz
Stockhornbahn AG
alfred.schwarz@stockhorn.ch
:
securing viability of company by eliminating ski tourism
securing viability of company by eliminating ski tourism
Adaptation measure
- strategic
- Tourism
local
new business model
diversification
reducing dependency of snow
securing the future of the company under new conditions of climate change
withdrawal from ski tourism (ski lifts dismantled), new restaurant built, focus on individual day trips from nearby towns, focus on environmentally friendly activities (also in winter), focus on gastronomy and small events especially for groups, reduced winter operation of cable car
company is profitable now, operating costs lowered, more customers, higher turnovers, significant increase of turnover in non transportation related fields (now 50% turnover for transportation, 50% for gastronomy)
Private enterprises
stockhornbahn ag operating cable car and 2 restaurants
Online information on the measure
some information, not specific on measure itselfhttp://www.stockhorn.ch