Regionale Kooperationen im Tourismus

Topics

• Regional value added
• Policies and instruments

Abstract

Regional cooperation is very important for tourism destinations of Switzerland. The tourism destinations must feature a minimum destination size for a good destination marketing and for good coordinated offers and service chains. Depending on name recognition it is distinguished between various destination types. This destination types differ in destination size and location within a touristic region. For each destination type it is recommended a destination strategie. Destination type alpha: Big touism association like Davos, Zermatt or Zurich. They can offer a broad supply. It is recommended that this destination have to enlarge and build cooperation with the surrounding partners. Examples for this are the fusion between Crans and Montana, from Lucarno-Ascona, from Gstaad with the Saanenland. Destination type Beta: smaller tourism destinations in the surrounding of a alpha destination (e.g. Celerina, Klosters or Täsch). These destinations should try to join to their alpha destinations. Examples from the practice are e.g. Scuol-tourism, cooperation between Adelboden and Frutigen or the cooperation between Lenzerheide, Churwalden, Parpan and Valbella. Destination type gamma: In regions with a net of small tourism associations is a regional cooperation very important. Examples of the practice are the region "Heidiland", "Thunersee" or "Goms". Destination type Delta: Small tourism associations in a broadly non-touristic region. They should follow the strategie of building capacity packages and cooperation with niche products (e.g. Watch-Valley, wellness-regions). Destination type Epsilon: famous medium scaled destinations within strong destinations. For this destinations it is important to market their "label" within the surrounding, but for marketing in foreign countries it is recommended to build cooperations. Examples from the practice are Grindelwald, Jungfrauregion, Pontresina. The experience from practice examples has shown that cooperation building processes last between 2-3 years. The key players of the cooperation building are in particular strong service provider like the mountain railway and regional economy advancement organisations.

Most relevant parts of the publication

Pages 6-8

Journal / Publisher / Institution

Montagna: Die Zeitschrift für das Berggebiet

Issue / Volume / Number

4

Reference to the original publication

Hardcopy (Abstract in italian and french)