The brand “Regionalmarke Eifel” which was applied by the nature park “Naturpark Südeifel” contains high quality standards for organic and regular products. By the brand cor-poration these products are offered in trade. Gastronomy can also be user of this brand when having 15% (in 2006 25%) of brands in the kitchen goods and material employed.
The competitiveness of farms and forest enterprises within a network of food and wood manufacturing trades and tourism services generate an active development of the traditional cultural landscape. Thus an attractive tourist area can be preserved by the support of the tourist industry itself.
Project executive
Naturpark Südeifel e.V.
Participants
30 organisations in a regional development group as a subdivision of the nature park.
Objectives
Preservation of cultural landscape by regional products and services of high quality.
Activities
50 quality criteria for 50 products thereof 35 in trade.
Process
Development of quality critera by the regional development group, cooperation with brand users, implementiation by a private limited company (Eifel Tourism GmbH).
Results
0,3 Mio € turnover in 2005 and 1,0 Mio € turnover in 2006 expected.
Evaluation
Evaluation takes place once a year by an extern institute (Nova in Cologne).
Difficulties
Aquisition of new brand users is difficult.
Financial backer
During the four year implementation phase the project will be completely financed by federal funds (2,5 Mio €).
The following seven years will be supported by state funds (Landesmittel) and district funds (Kreismittel). 1,8 Mio € in total will be released decling over the seven years (70% in the first year down to 0% in the last year). From 2012 on self-financing should be ensured by licence income.
