Umbrella association of several alpine diary cooperatives in Vorarlberg. Production and marketing of cheese. Regional and national marketing, cooperations with gastronomy and a big diary enterprise.
Project executive
Sennereigemeinschaft Grosses Walsertal.
Participants
alpine diary cooperations, alpine diaries. Indirectly Emmi Austria and the regional gastronomy.
Objectives
Creation of an umbrella association of several alpine diary cooperatives. Production of a product range of cheeses and marketing with an own branding. Safeguarding of jobs and conservation of the cultural landscape by sustainable use.
Activities
Regional, national, direct and webshop marketing.
Cooperation with the regional gastronomy and distribution of the cheese by the
enterprise Emmi Austria.
Process
Implementation of an umbrella association, cooperation with gastronomy and the diary enterprise Emmi Austria
Results
Creation of an own branding and a webshop. 10 % more proceeds for milk.
Contents and elements:
Proximity by regional and direct marketing.
Production of high quality products and an own branding.
Evaluation
No evaluation
Difficulties
To unite the different alpine diary cooperatives to one umbrella association.
