Alpine diaries Walserstolz (Walserstolz)
2006-07-14
Document Actions
- Best Practice
- Topics
- Protected areas
- Regional value added
- Short description
- Umbrella association of several alpine diary cooperatives in Vorarlberg. Production and marketing of cheese. Regional and national marketing, cooperations with gastronomy and a big diary enterprise.
- Project executive
- Sennereigemeinschaft Grosses Walsertal.
- Participants
- alpine diary cooperations, alpine diaries. Indirectly Emmi Austria and the regional gastronomy.
- Objectives
- Creation of an umbrella association of several alpine diary cooperatives. Production of a product range of cheeses and marketing with an own branding. Safeguarding of jobs and conservation of the cultural landscape by sustainable use.
- Activities
- Regional, national, direct and webshop marketing. Cooperation with the regional gastronomy and distribution of the cheese by the enterprise Emmi Austria.
- Process
- Implementation of an umbrella association, cooperation with gastronomy and the diary enterprise Emmi Austria
- Results
- Creation of an own branding and a webshop. 10 % more proceeds for milk. Contents and elements: Proximity by regional and direct marketing. Production of high quality products and an own branding.
- Evaluation
- No evaluation
- Difficulties
- To unite the different alpine diary cooperatives to one umbrella association.
- Financial backer
- European community, federal state