mehrwertHOLZ & Plattform Holz

Best Practice

Region
Canton Lucerne
In the territorial limits of the Alpine Convention.
Country
ch (Switzerland)
Term 1999-09-24 - 2008-01-01
Topics

Short description
* Project updated on 25 April 2007 according to information from the project contact persons * mehrwertHOLZ implements projects, which increase the demand for wood as building and construction material and as a renewable energy resource in the canton Lucerne. To support these process five expert-networks were established dealing with education, consumer, institutional investors, innovations and marketing. Their function is to develop the new projects and recommending these to the executive committee of mehrwertHOLZ for implementation. It is then the job of external persons and enterprises to implement the projects.

Projekt Executive Mr Hanspeter Stutz
mehrwertHOLZ
Postfach 364, 6280 Hochdorf,
stutz@mehrwertholz.ch
+ 41 41 914 24 46
Project executive
mehrwertHOLZ has the legal form of an association with seat in Entlebuch. Members of mehrwertHOLZ are cantonal and national agencies, wood-federations, representatives from the wood sector and consumers.


Participants
Verband Luzerner Waldeigentümer, Holzbau Schweiz Luzern Land. Holzbau Schweiz Luzern Stadt. ProHolz Luzern, Interessengruppe Holzenergie. Arbeitnehmerorganisationen Kanton Luzern, Konsumentenforum Luzern. lawa Kanton Luzern, Entlebucher Holzforum, etc.
Objectives
Increasing the demand for wood as building and construction material and as an energy resource by - sensitization of future house-owners (private ones and institutional ones) - co-operation with educational institutions (training planner, engineers, etc..) - sensitization of future consumers - innovation promotion
Activities
- Key account management for potential large-scale projects in the canton Lucerne. - Customer service for potential wood projects. - Knowledge transfer for planners and architects. - Network management within the industry and with potential co-operation partners. - Association management for groups of shareholders merged in the project.
Process
Organizational development: Stakeholder Platforms, Model-Moderation. Project development? Network oriented Project-management. Project implementation? Network oriented Project-management. Project evaluation? State of the art methods for project evaluation.
Results
- Guidelines for wood applications in public buildings - Working project management - Working expert networks - Manual Platform management
Evaluation
An external evaluation porcedure has been set up with the Buisness High School Lucerne and with external autitors. The evaluation have non been carried out op to know.
Difficulties
Main difficulties werde the - Strongly diverging interests of the participants. - Problem to generation of a mutual system understanding as a basis for developing common projects and a common marketing. To solve this problems methods like stakeholder platforms, focus workshops and mental moderation were successfully used.
Budget
1.3 (Euro)
Financial backer
Up to know finances by Regio +
Source of information
Competition
Participant at the 2005 Future in the Alps competition
Homepage
http://www.mehrholz.ch
Publication
Heeb et al. (2004): Kooperationen zur Förderung einer nachhaltigen Holznutzung in der Schweiz, Wolhusen, Holz 21 und BUWAL, 29 p.
Project executive as above
Contact person as above
Comments
Impact on nature and environment
- Preservation of the forest landscapes and its protective functions - Lower environmental live cycle impact by wood buildings - Reduction of CO2 emissions by using wood as a energy resource
Economic value added
- Saving of existing and creating new work places - Incentives for big, international wood-processing companies to settle in the canton of Lucerne - Saving the landscape and its touristic quality - Inspiration of consumers: “Lets use wood for it!”
Socio-cultural value added
- Saving the landscape and its touristic quality
Innovative content
Linking up all relevant private and public wood-sector stakeholders to increase the demand for wood products as a contribution to strengthen structural weakly pre-alpine region
Good governance
Since all relevant stakeholders are involved in the project development and decision-making transparency, efficiency and participation is given. The project communication is also supported by a strong internal and external network-management. Today all the management and decision making procedures are defined in a management manual.
PR impact
An active communication with all relevant persons and grous concerned (public,canton, wood sector, etc..) is of crucial importance (-> active contact with media, events, etc..).
Multiplier effect / networking
Networking - Internal: Expert-networks dealing with education, consumer, institutional investors, innovations and marketing. - Extern: o institutions for education, professional schools, national o organizations and federations (e.g. Lignum) o Banks, providing incentives for sustainable building projects o Etc.
Transferability
mehrwert Holz is regarded by wood organizations as a model for future organizational developments. The project design is transferable to all other value added chains.
Remarks
No remarks
Further information
Kooperationen zur Förderung einer nachhaltigen Holznutzung in der Schweiz
Anleitung zum selbständigen Aufbau von Akteuresplattformen in der Holzbranche.
Mehrwert Holz
Project Descripion Mehrwert Holz (Regio Plus)
Innovationen rund ums Holz
Article about the project Mehrwert Holz (Regio Plus Info Bulletin 7, 2005)
Holzbau Einfamilienhaus
© http://www.mehrholz.ch
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