On June 2nd and 4th 2005, during the bike festival, ADTC organised the 2nd edition of the bike mobility day, dedicated to the promotion of the use of bicycles to go to work and to school in Grenoble. Surrounded by mountains, this big alpine city particularly suffers from the negative effects of car traffic.
4 actions :
- animations
- bike challenge between companies
- podium discussion : advantages of bicycles for companies : health and security
- bike challenge between schools
Project executive
ADTC (non-profit organisation for the development of pulic transport, bike and walkways in the urban area of Grenoble) :
- represents bikers, walkers and users of public transport) = 650 to 1000 subscribers since 1974
- Global approach of urban mobility; research of innovative solutions
- Information, activisme towars politicians, inhabitants, non-profit organisations
- Educational role : teaching activities and tools since 1997
- Work on Mobility plans for companies and administrations
Participants
Participating players are : City of Grenoble, Town of Meylan, Grenoble Alpes Metropole (the agglomeration), schools, companies, administrations, Commerce and Industry Chamber of Grenoble, activity zones (Inovallée, LRP), R2C
Concerning the publics, the actions aim 2 distinct publics, within a common reflexion on mobility :
1- Employees and employers for their daily house-office commutes
2- Children and their parents for the mobility between house and school.
These two themes are linked since children are often brought to school on the way to the office. The house-school and house-office commutes are part of a same mobility cycle.
Objectives
(1) The general objective is to increase the share of bicycles in the daily mobility in Grenoble.
(2) Alternative mobility:
Going to work represents a very regular reason for mobility and is strongly linked to habits. In Grenoble, the majority of the commutes are done by car. Bicycles are not used very frequently and are often badly considered by the French population. It is however a fast, economical and ecological solution to move about in cities.
(3) Optimise the geographical context:
Situated in a glaciar valley, Grenoble is a very flat city, making the use of bicycles easy for all publics.
(4) Touch all publics, from adults to children, from employees to families. Invite to try in order to convince:
- Sensitize employees and their employers on the efficiency of bicycles for daily commutes and increase the credibility through the company mobility plans.
- Invite parents and children to think about mobility and security around schools.
Activities
(1) Animations in two activity zones :
-7 accompanied bike circuits for employees
-bike maintenance
-information booths
-tests with electrically assisted bikes
-antitheft marking of bikes
(2) 2nd edition of the challenge between companies (public or private offices with more than 20 employees).
The offices with the highest proportion of emlpoyees coming to the office by bike on this day, receive a price. Each office is in charge of motivating it's employees.
(3) Podium discussion « the advantages of bikes for companies : health and security » : organised in collaboration with the Commerce and Industry Chamber, in order to contribute practical information, opposing stereotypes.
(4) 2nd edition of the contest of schools on bikes (children from 6 to 11 years). The schools with the highest proportion of bikers wins. The teachers are in charge of motivating parents and children.
Process
This action day has now been carried out during two consecutive years. It's increasing success (more participants in 2005 than in 2004) encourages ADTC to renew this event each year, to continue sensibilising as many people as possible. From an innovation 2 years ago, it is becoming a regular activity of ADTC.
Results
(1) About 30 employees participated in the accompanied circuits, the information booths were well visiting the activity zone Inovallée, less in the other one.
(2) In 2004, 23 offices participatesd to the challenge, totalising 10000 present employees, 14% of which came by bike on this day. In 2005, 49 offices were concerned, with 21000 present employees, 16% of which came by bike. The offices organised numerous actions (coffee welcome, internal contests, raffle…).
(3) About 50 persons were present for the podium discussion. The speakers gave good, practical answers to the questions about health and security.
(4) In 2004, 7 schools signed up for the contest, 1250 children were present, of which 50% were bikers. In 2005, 13 schools signed up, totaling 2000 students, of which 46% came by bike.
This should be noted: the participants wait for the edition 2006 !
Evaluation
After each edition of these actions (2004 and 2005) an evaluation report has been produced, based on the number of participants and rapid questionnairs. The evaluation reveals 2 important points : the simplicity and conviviality of these actions. Most participants find it very positive and continued organising bike promotion activities in their offices. However, the information before the events was insufficient.
Difficulties
- The information diffusion to a maximum of companies / administrations, who don't necessarily closely follow the subject of the problems created by excess car traffic.
- The funding for new actions.
- The extension of this punctual activity (2 days per year) to more regular activities concerning various publics : this in order to make the reflexions around mobility lastingly enter the professional, school an familly circles.
Budget
6 500 euros per year (Euro)
Financial backer
Grenoble Alpes Metropole, Agence de l'Environnement et de la Maîtrise de l'Energie, Conseil Général of Isère, City of Grenoble